Shopify GA4 Ecommerce Tracking

We can set up your Google Analytics 4 (GA4) Shopify integration so you’re ready for the big switchover. It's best to get set up as soon as possible so you have built up months of historical data before Google pulls the plug.

Why does my Shopify store need GA4?

Google has announced that it will discontinue Universal Analytics (GA3) in 2023. This means your current Google Analytics account will stop tracking your Shopify store’s data. While Shopify’s analytics is extremely useful, Google Analytics is a must-have if you want to track more than just sales data. Therefore, so you don’t lose any e-commerce tracking data, it’s essential to install Google Analytics 4 for Shopify and set up tracking for e-commerce/your Shopify store as soon as possible.

Our Shopify GA4 setup service

We can install and configure Google Analytics 4 with your Shopify store. We offer two setup services; Basic Setup and Advanced Setup.

To get started, please choose which service you'd like to book below. On the next page, you'll be asked to fill some details and add us as a user to your various Google accounts and Shopify store. We aim to complete the setup within 3 working days.

1) Basic Setup (£500)

Perfect for stores who need to capture essential data. What you get:

Google Analytics 4 Shopify installation
Enhanced Measurement Tracking in GA4
Google Signals activation (allows GA4 to collect cross-device data from web users who are signed in to their Google accounts i.e. YouTube or Gmail)
Connect your GA4 property with Google Ads
Site Search Tracking
Scroll Tracking
Connect your GA4 property with Google Search Console
Cross Domain Tracking in GA4

Book Basic Setup

2) Advanced Setup (£1,000)

Perfect for those who need to track events and conversions. What you get:

Everything in Basic Setup
Set up of 4x GA4 Custom Events:

Product list views/impressions
Product detail views
Add to cart
Purchases

Tracking set up of 5x Goal Conversions:

First visit
Purchase
Newsletter signup
Viewed product
Add to cart

Set up of Content Grouping in GA4

Book Advanced Setup

FAQs

Does Shopify support Google Analytics 4?

Shopify does not currently support Google Analytics 4. At present, you can only add the old GA3 tracking ID to Shopify's admin settings. In order to integrate GA4, you need to access the theme’s code and make some manual customisations. Shopify have not yet announced when or if they will provide support for GA4.
What is the difference between Google Analytics 4 and Universal Analytics (GA3)?

In short, GA4 tracks events instead of sessions or page views. This means the platform is highly customisation as you can define which ‘events’ you want to track. GA4 supports cross-device reporting so you can track how users behave on your app and/or website. GA4 uses AI to provide predictive analytics rather than solely reporting on past events. This is invaluable to businesses that want to forecast sales.

Client Success Stories

Tom & Teddy

Year on year growth for Australian-inspired swimwear brand.

Read Case Study

MORI

We designed and built a new theme for MORI to meet high demand and grow.